People attribute much more to their capabilities than they actually can do. Human is nothing in Nature, no more than any other living object, for example, insects.
The human mind is needed only in order to adapt to the conditions that Nature sets for him. But people think that they are "Smart Gods" and can control something. But only Nature controls everything and the development of society, first of all. But it is precisely to establish the Laws of Nature in this matter - the laws of the development of human society - so far, no one has been able, and practically has not tried. And all sorts of "Cambridge Analytics" is a trifle and nonsense, all for the sake of money and nothing more.